We've posted a fair number of entries over the past month because we needed a way to introduce our platform.  What we're asking from both advertisers and consumers isn't light, and we needed to make a solid case before presenting our solution.  On December 3rd, just a scant 6 days away, we are launching our private beta (you can register for it here:  www.brandjury.com), and prudence dictates that we explain our specifics instead of focusing on marketing generalities. 

Advertisers not only need a new online marketing model, but want one as well.  For those unfamiliar with the problem, this AdRant post explains it well.  Some sites, such as Firebrand.com, are clearly trying to invent an effective way to advertise online.  But as AdFreak explains, Firebrand is not the glorious idea they tout themselves to be; users expect some sort of quid pro quo, especially when their quid is as objectionable as watching a long chain of television commercials.  Firebrand's quo, it appears, is seriously lacking. 

So what is our quo?  What we offer to advertisers is obvious:  unprecedented levels of ad-focused attention.  And we reward cooperative advertisers by increasing the visibility of popular ads they've crafted and revised within the Brand Jury community.  What we offer to users, while less obvious, is a conduit through which we can demand more transparent, less intrusive advertising with a real world utility. 

Our aim is to create a global public focus group composed of Internet users unwilling to ignore online marketing's disregard towards our media experiences.  We want to see marketers appealing to the senses of their customer base, instead of appealing to the bank accounts of bloated advertising agencies.  We've got a voice, and the internet makes it loud.  If anyone's going to fix the broken model of pop-ups, interstitials and paid links, it's going to be consumers. 

Join our beta, change advertising.  It's as simple as that. 

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