Ashkan Karbasfrooshan posted an interesting blog today titled A Google Brain Drain?  It's a great look into exactly why advertisers will want to become a part of Brand Jury, and I highly suggest you read it.  It will give you a strong perspective on advertiser motives and discontent with the status quo.

But let me first explain the advertiser-hook:  the chances of Brand Jury drawing a large advertising crowd are slim.  I doubt any more than 1% of all online advertisers will devote more than a cursory glance our way…at first.  But we're not concerned with the current advertising talent's opinion of us.  What we're doing is not solely for the benefit of advertisers, and the benefit we offer is too valuable for mainstream marketing to ignore.  We know that, in time, the advertisers will come because they have to.  

Arrogance?  Indeed, but not on my part.  What we are creating is the Napster of online marketing, and advertisers can either work with us ("us" being the collective web 2.0 community) or fall like Tower Records.  It's truly amazing to watch gigantic industry power-houses ignore and marginalize the pleading voices of their customer bases.  It's a testament to the idea that good business and big business don't mix well.  Tower isn't the only victim of the music industry's idiocy, but it is one of the most visible and it serves as a good warning to the powers that be:  you are beholden to your customers, even if you are their only option.  Satisfy them or stagnate as they abandon you for greener fields.

Brand Jury won't get any big guys on board for quite some time, but we'll get a ton of ma & pa operations who understand the basic idea of advertising:  attract customers.  And as these ma & pa businesses bloom from their newfound success, the larger fish in the pond will begin to nibble.  We know Brand Jury is one of the few true internet innovations, but our egos aren't big enough to claim that it alone will change the face of advertising.  Users like you and I will force advertisers to jump the curve, and Brand Jury is simply the hammer we'll bring down to make it happen.

Tomorrow I'll delve a little deeper into the tools Brand Jury provides for advertisers and users.  And don't be shy…if you like what you've read so far (or if you think we're half-baked), shoot us a note.  BrandJury@gmail.com  

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