About two months ago, we highlighted an article published by Steve Rubel titled If Everything Else Asks for Feedback, Why Not Ads?  He followed up the article with two in April that really caught our attention:  An All Too Convenient Truth:  Many Marketers Pollute the Web  clearly explains the fundamental problems with current online marketing strategies, and Study:  A Billion Dollars in Internet Advertising is Wasted bluntly illustrates the money that online advertisers throw away by using current online marketing strategies.

Steve is a fairly influential blogger and his site, Micro Persuasion, is well respected in a number of online circles.  As widely read as he is, it was prudent for us to assume that competing efforts would jump into the market we are creating.  

Reddit.com, a news aggregation site similar to Digg and StumbleUpon, appears to have heard Steve.  During a major redesign of their site, Reddit added a feature that looks to be a feedback tool allowing site users to leave feedback on the ads that Reddit displays.  

We can't outline the feature beyond mere speculation, since the feedback tool is not yet functional.  We'll be checking Reddit often in the next couple of days because we are eager to see what they have up their digital sleeve.  

For the record, we welcome this competitve effort.  Sure, we'd love to be the only guy on the block with the idea, but nothing lights a fire like another player looking for elbow room.  The more people that jump into the fray, the more focused the real competitors become in refining their service and seeking customer satisfaction.  

Our third round of private beta testing is nearing completion, and the new version of our collaborative advertising platform will be open for public beta testing soon afterwards.  Stay tuned, as things are moving fast.  And as always, feel free to send any questions, comments or concerns to brandjury@gmail.com. 

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