Dale Dougherty is obviously a kindred spirit.  Not only did his blog turn me on to the absolutely fantastic Microsoft video below, but be also threw out this gem:

"[T]he ongoing courtship of agencies and Web 2.0 companies like Google, MySpace, and Facebook […] has progressed from them staring at each other across the room to now where they are laughing at each other's jokes. Each one thinks they know the other pretty well, and they've agreed to talk about the future in the same way. Like an arranged marriage of members of distant royal families, they are talking about a union that will bring together very different worlds. The Web companies expect to become rich as advertisers pay more to reach an audience that can be sorted and selected on any set of attributes. Advertisers and their agencies are drooling that they will deliver highly targeted advertising messages that audiences will find more relevant, producing better results than they've seen in the mass media. The big question is what does the consumer, the commoner, think of this proposed royal wedding?"

 Aside from "watch the video," need I say more?   

Popularity: 87% [?]